Which of the following operational CRM technologies does the customer service department typically use?
A)Contact center, web-based self-service, call scripting
B)Sales management, contact management, opportunity management
C)List generator, opportunity management, cross-selling and up-selling
D)List generator, campaign management, cross-selling and Up-selling

Question

Quizplus · Accepted Answer

The customer service department typically uses contact center technology to handle customer inquiries and issues through various communication channels like phone, email, and social media. They also use web-based self-service portals to provide customers with access to information and support without having to contact a representative. Call scripting software is used to ensure that customer service representatives follow a consistent script when addressing customer issues. Sales management, contact management, and opportunity management are more commonly used by the sales department. List generator and campaign management technology are used by marketing teams to create targeted marketing campaigns, while cross-selling and up-selling technology can be used by both sales and marketing departments.

Which of the Following Operational CRM Technologies Does the Customer