The advantages of focusing a company's entire competitive effort on a single market niche allows for
A) going after a national customer base with a "something for everyone" lineup of models.
B) scaling operations to serve the customer market segment.
C) utilizing the full depth of the company's resources across a broad base of customers.
D) executing competencies and capabilities better than competitors.
E) All of these choices are correct.

Question

Quizplus · Accepted Answer

The advantages of focusing a company's entire competitive effort on a single market niche are considerable,especially for smaller and medium-sized companies that may lack the scale (e.g.,breadth and depth of resources) to tackle going after a national customer base with a "something for everyone" lineup of models,styles,and product selection.

The Advantages of Focusing a Company's Entire Competitive Effort on a Single