Foam Cutters is a speedboat manufacturing company based in California. The company operates a subsidiary in Australia, marketing products that are customized to appeal to Australian tastes. In this case, Foam Cutters is following the _____ model.
A)domestic
B)international
C)multinational
D)contingency
E)global

Question

Quizplus · Accepted Answer

The multinational model, sometimes referred to as multidomestic, uses subsidiaries in each country in which the company does business and provides a great deal of discretion to those subsidiaries to respond to local conditions. Because of this autonomy, each multinational subsidiary can customize its products and strategies according to the tastes and preferences of local consumers.

Foam Cutters Is a Speedboat Manufacturing Company Based in California