Hilltop Corp. devised a Wi-Fi based home security system that was not very popular initially. However, in a few years, the technology was in high demand in the market. This is an example of
A)disruptive innovation.
B)contracted development.
C)upward innovation.
D)a product champion.
E)technology followership.

Question

Quizplus · Accepted Answer

Clayton Christensen coined the term "disruptive innovation" to describe situations in which a simple application is adopted at the lower end of a market and then swiftly takes over the market. Hilltop's home security system exemplifies disruptive innovation.