What is wrong with the following performance objective which was set by a retailer that specializes in advertising collectibles: "To increase sales by three percent on a $400,000 investment in inventory and real estate"?
A) The objective is not qualitative.
B) The objective lacks a specific time frame.
C) The objective does not state the resources needed to accomplish it.
D) The objective is not measurable.
E) The objective is stated appropriately.

Question

Quizplus · Accepted Answer

Performance objectives should include (1)a numerical index of the performance desired against which progress may be measured, (2)a time frame within which the objective is to be achieved,and (3)the resources needed to achieve the objective.

What Is Wrong with the Following Performance Objective Which Was