What is wrong with the following performance objective written for a shop specializing in furs: "To earn $1,000,000 in profit during calendar year 2011"?
A) The objective is not qualitative.
B) The objective lacks a specific time frame.
C) The objective does not state the resources needed to accomplish it.
D) The objective is not measurable.
E) The objective is stated appropriately.

Question

Quizplus · Accepted Answer

The performance objective makes no mention of the resources needed to achieve it.The calendar year is a time frame.Objectives should be measurable,and qualitative objectives are not.Performance objectives should include (1)a numerical index of the performance desired against which progress may be measured, (2)a time frame within which the objective is to be achieved,and (3)the resources needed to achieve the objective.

What Is Wrong with the Following Performance Objective Written for a Shop