Which of the following statements is true of frequent-shopper programs?
A) Frequent-shopper programs are inexpensive to implement and manage.
B) It is easy to make changes in CRM programs.
C) It is clear that CRM programs increase customer spending and loyalty.
D) It is hard to gain competitive advantage with CRM as programs can be duplicated.
E) The advantages of frequent-shopper programs are unlimited.

Question

Quizplus · Accepted Answer

Frequent-shopper programs are expensive;it is difficult to make changes in the programs;the effect of CRM programs are limited and not proven to be successful in obtaining the goals set forth by retailers;and it is hard to gain an advantage over competitors as programs can easily be duplicated.

Which of the Following Statements Is True of Frequent-Shopper Programs