A(n)_____ forms the foundation for all CRM activities.
A) frequent purchaser program
B) loyalty program
C) 1-to-1 retailing program
D) RFM analysis
E) customer database

Name: A(n)_____ forms the foundation for all CRM activities. A) frequent purchaser program B) loyalty program C) 1-to-1 retailing program D) RFM analysis E) customer database
Brand: Quizplus
Rating: 4.9 (43 reviews)

Question

Quizplus · Accepted Answer

A customer database contains all the data the firm has collected about its customers and is the foundation for subsequent CRM activities.

A(n)_____ Forms the Foundation for All CRM Activities