Yield management means:
A) setting prices by simply marking up the merchandise without considering price sensitivity.
B) understanding and implementing pricing based on costs.
C) implementing steps for reducing markdowns.
D) managing promotions that yields higher sales.
E) adjusting prices in response to demand in order to control sales generated.

Question

Quizplus · Accepted Answer

Yield management is the practice of adjusting prices up or down in response to demand to control the sales generated.

Yield Management Means