Why is it imperative that manufacturers like HP and Procter and Gamble understand how retailers operate?
A)Manufacturers will be able to sell directly on-line.
B)Manufacturers will understand how to get their products on the shelves and sold to the customer.
C)Manufacturers can better sell merchandise without retailers.
D)Retailers can expect fewer buyouts to occur.
E)Manufacturers can limit multi-channel integration.

Question

Quizplus · Accepted Answer

Understanding how retailers operate is essential for manufacturers like HP and Procter and Gamble to ensure that their products are stocked on shelves and sold to customers. This knowledge helps manufacturers to create pricing and marketing strategies that work in a retail environment and develop products that are attractive to retailers and their customers. Ultimately, manufacturers need retailers to sell their products, so understanding how retailers operate is essential for success in the market.

Why Is It Imperative That Manufacturers Like HP and Procter