Department stores have placed an emphasis on their own private branded merchandise to _______________.

Question

Quizplus · Accepted Answer

Department stores were finding that they were all having the same brand names and in order to be competitive and give customers a reason to patronize their store over a competitor department store,they needed to differentiate their product offerings.Creating private label merchandise that can only be found at the department store chain was one way to do that.Some department stores have been quite successful in creating,branding and marketing their own private label names.

Department Stores Have Placed an Emphasis on Their Own Private