What is wrong with the following performance objective which was set for a retailer that specializes in advertising collectibles: "To increase sales by three percent on a $400,000 investment in inventory and real estate"?
A)The objective is not qualitative.
B)The objective lacks a specific time frame.
C)The objective does not state the resources needed to accomplish it.
D)The objective is not measurable.
E)The objective is stated appropriately.

Question

Quizplus · Accepted Answer

Objectives should be measurable with a specific time frame to achieve it.

What Is Wrong with the Following Performance Objective Which Was