Why is constructing a customer database more difficult for in-store transactions than it is for on-line shopping?
A)Customer returns to the store confound the data.
B)Store purchases can be made with cash.
C)Availability of store assortments is not always similar to website assortments.
D)Store customers are not interested in sharing personal information.
E)Since customers may be more likely to buy gifts for others in stores than online,it defeats the purpose of understanding the end-user.

Question

Quizplus · Accepted Answer

With in-store transactions,it can be difficult to identify customers because customers can pay with cash,check or third-party credit cards making the purchase virtually anonymous.

Why Is Constructing a Customer Database More Difficult for In-Store