Which of the following statements about assortment is NOT true?
A)The number of SKUs to offer in a merchandise category is strategic decision.
B)The breadth and depth of the assortment in a merchandise category can affect the retailer's brand image.
C)Consumers want to have unlimited choices in merchandise.
D)Customers buy more if there are modest reductions of redundant items in assortments.
E)Buyers need to consider the degree to which categories in a department complement each other.

Question

Quizplus · Accepted Answer

It is important to have a properly balanced assortment.Customers want to feel like they are getting a lot of choices,but having too much choice can confuse customers and make them question whether they ultimately made the right choice.Too much choice can also dilute the retailer's image of being able to provide exactly what its target market wants.

Which of the Following Statements About Assortment Is NOT True