Which of the following is NOT true about a potential problem with appointing vendors as category captains?
A)Appointing vendors as category captains has its disadvantages for retailers because it makes merchandise management tasks difficult for retailers.
B)Vendors could take advantage of their position by suggesting an assortment plan that includes most of its SKUs and exclude other SKUs that contribute more so to the retailer's profitability.
C)The vendor category captain could collude with the retailer to fix prices.
D)The vendor category captain could block other brands from access to shelf space.
E)The dependence on the vendor category captain may cause a retailer to miss opportunity for increasing margins through their private-label SKUs.

Question

Quizplus · Accepted Answer

Appointing vendors as category captains has its advantages for retailers because it makes merchandise management tasks easier and could increase profits for retailers if the vendor does not take advantage of their position by suggesting an assortment plan that includes most of its own SKUs.

Which of the Following Is NOT True About a Potential