Because of Markdowns,discounts to Employees and Customers,and Merchandise Reductions,______________

Because of markdowns,discounts to employees and customers,and merchandise reductions,______________.

A) the initial markup is usually higher than the maintained margin
B) the maintained markup is always less than the gross margin
C) there will be a shortage
D) the value of average inventory at cost is less than its receipt value
E) the initial markup is always lower than the maintained markup