Six weeks after Samuel purchased six portable computers for his realty business,he was called by the retailer who sold him the computer and asked if he was happy with the purchase and if there were anything that he would change about the way the store does business.The computer retailer was trying to reduce its _____ gap.
A)research
B)standards
C)performance
D)knowledge
E)communications

Question

Quizplus · Accepted Answer

The knowledge gap reflects the difference between customers' expectations and the retailer's perception of those customer expectations.Retailers can close this gap by developing a better understanding of customer expectations and perceptions.

Six Weeks After Samuel Purchased Six Portable Computers for His