In contrast to conventional market analysis, the "story" approach to market research starts with an analysis of:
A) conditions in global real estate markets
B) conditions in national real estate markets
C) conditions in state real estate markets
D) conditions in the property specific market

Question

Quizplus · Accepted Answer

The "story" approach to market research focuses on the specific property market and its conditions rather than broader regional or national markets. It aims to understand the unique narrative of the property, including its history, location, and potential, to guide investment decisions.

In Contrast to Conventional Market Analysis, the "Story" Approach to Market