The effect of changes in a product's proportion of the total market is measured by:
A)Market mix variance.
B)Market share variance.
C)Market price variance.
D)Market quantity variance.
E)Market size variance.

Question

Quizplus · Accepted Answer

The effect of changes in a product's proportion of the total market is measured by market share variance. Market share represents the percentage of overall sales in a market that is captured by a particular product or company. A change in market share indicates whether a product or company is gaining or losing ground relative to competitors in the market.

The Effect of Changes in a Product's Proportion of the Total