Customer equity is a type of analysis used to:
A)Assess the ethical practices of each salesperson-customer relationship.
B)Assess the current profit potential of a customer.
C)Assess the long term profit potential of a customer.
D)Assess the current profit potential of all the firm's customers.
E)Assess the long term profit potential of all the firm's customers.

Question

Quizplus · Accepted Answer

Customer equity is a type of analysis used to assess the long term profit potential of all the firm's customers. It takes into consideration the lifetime value of a customer and their potential for future purchases and referrals. This helps firms prioritize their marketing efforts and focus on retaining valuable customers.

Customer Equity Is a Type of Analysis Used To