A firm that has traditionally succeeded on the basis of its innovative products and excellent customer service has started to place greater emphasis on reducing waste and providing its customers with the lowest priced product.Which of the following most accurately describes this change of competitive strategy?
A)Cost leadership to differentiation.
B)Focus to cost leadership.
C)Differentiation to focus.
D)Cost leadership to focus.
E)Differentiation to cost leadership.

Question

Quizplus · Accepted Answer

The firm has shifted its competitive strategy from differentiation (emphasizing innovative products and excellent customer service) to cost leadership (placing greater emphasis on reducing waste and providing the lowest priced product).

A Firm That Has Traditionally Succeeded on the Basis of Its