When predicting the costs for her company,Margarita is engaging in _____.
A) forecasting
B) competitive intelligence
C) environmental scanning
D) benchmarking
E) scenario development

Question

Quizplus · Accepted Answer

Predicting costs for her company involves anticipating future expenses, which is known as forecasting. Competitive intelligence involves gathering information about other companies. Environmental scanning involves monitoring the external environment for changes and potential impacts. Benchmarking involves comparing a company's performance to others in the industry. Scenario development involves creating possible future scenarios and identifying potential impacts on the company.

When Predicting the Costs for Her Company,Margarita Is Engaging in _____