Start-ups have at least two major liabilities: completeness and effectiveness.

Question

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Start-ups have at least two major liabilities: newness and smallness.New companies are relatively unknown and need to learn how to be better than established competitors at something that customers value.Regarding smallness,the odds of surviving improve if the venture reaches a critical mass of at least 10 or 20 people,has revenues of $2 million or $3 million,and is pursuing opportunities with growth potential.

Start-Ups Have at Least Two Major Liabilities: Completeness and Effectiveness