Identify the scenario that best represents the use of earned media for promotion activities.
A) A customer tweets about a discount offer of a brand on Twitter.
B) A selling company uses Twitter for introduction of its novel products.
C) A firm communicates its promotional messages to customers by online banner ads.
D) A furniture store depends on text ads on mobile phones for its promotion.
E) A kids clothing store uses only billboards for its product promotion.

Question

Quizplus · Accepted Answer

On Facebook, a seller can choose to run a "sponsored message" (paid media) on the site. The same seller might also create a Facebook page (owned media) so that a brand's fans can "like" the page and keep up with messages it sends out. When a customer clicks "like" on a brand page or writes something on that brand's wall, the customer's friends see it (earned media).

Identify the Scenario That Best Represents the Use of Earned