Doug Selkirk is a sales manager for IBM. He has asked his assistant to prepare an analysis that shows what percent over or under quota each sales rep was during the last year. This is an example of
A) using natural accounts.
B) the contribution-margin approach.
C) sales analysis.
D) target market analysis.
E) performance analysis.

Question

Quizplus · Accepted Answer

Performance analysis is the process of evaluating how well an individual or organization is performing against their goals or targets. In this case, Doug Selkirk is asking his assistant to prepare an analysis that shows what percent over or under quota each sales rep was during the last year. This is an example of performance analysis because it is evaluating how well each sales rep performed against their sales quota.

Doug Selkirk Is a Sales Manager for IBM