A marketing "performance analysis" is most likely to compare:
A) an individual sales rep's performance to total company sales.
B) a firm's sales with its competitors' sales.
C) sales by product to sales by territory.
D) advertising cost to sales.
E) planned sales with actual sales.

Question

Quizplus · Accepted Answer

A marketing performance analysis that compares planned sales with actual sales is the most likely to provide insights into how well a company's marketing strategies and tactics are working. This type of analysis can help identify areas where improvements can be made and provide guidance for future planning and decision-making. Comparing an individual sales rep's performance to total company sales or sales by product to sales by territory may be useful for evaluating individual contributions, but they are less effective for assessing overall marketing effectiveness. Comparing a firm's sales with its competitors' sales may be useful for benchmarking, but it does not provide insights into the effectiveness of marketing strategies. Comparing advertising cost to sales can provide insights into the efficiency of marketing spending, but it does not provide a comprehensive picture of marketing effectiveness.

A Marketing "Performance Analysis" Is Most Likely to Compare