What does the term economic environment refer to?
A) It refers to the unique micro-economic factors of local markets.
B) It refers to the application of science to convert resources to output.
C) It refers to the evaluation of the strengths and weaknesses of current competitors' marketing strategies.
D) It refers to a marketing mix that customers see as better than a competitor's mix.
E) It refers to the macro-economic factors that affect patterns of consumer and business spending.
Correct Answer:
Verified
Q161: A change in the _ environment can
Q167: Swanson Beverages,Inc.,asks its marketing managers to compare
Q169: Which of the following is true of
Q176: Rising costs and inflation are part of
Q176: Which of the following is true of
Q190: A marketing manager may ethically and actively
Q193: When a local bank in Kansas City
Q195: Regarding the competitive environment:
A) It is easy
Q197: Increased demand for new homes due to
Q199: Low consumer spending and a lack of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents