Tom and Sally Jones are preparing to purchase a new car.He currently has a Toyota Camry and she has a Honda Accord.They now have two children under age 5,so they plan to trade in Sally's car to purchase a minivan.Sally and Tom decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable.In this purchase situation,Tom and Sally's family life cycle stage is a _____________ segmenting dimension,and the benefit Sally seeks (reliability)is a _____________ segmenting dimension.
A) geographic; demographic
B) demographic; behavioral
C) geographic; behavioral
D) demographic; geographic
E) behavioral; demographic

Question

Quizplus · Accepted Answer

Demographic segmenting dimensions include income, sex, age, family size, family life cycle, occupation, education, ethnicity, and social class. Behavioral segmenting dimensions include needs, benefits sought, thoughts, rate of use, purchase relationship, brand familiarity, kind of shopping, type of problem solving, and information required.

Tom and Sally Jones Are Preparing to Purchase a New