What is a marketing model?
A) It is a procedure that develops and analyzes new information about a market.
B) It identifies a detailed breakdown of a company's sales records.
C) It refers to a plan that specifies what information will be obtained and how.
D) It is a statement of relationships among marketing variables.
E) It supports a software that organizes incoming information into a data warehouse.

Question

Quizplus · Accepted Answer

A marketing model is a statement of relationships among marketing variables. It enables a manager to look at the sales and costs expected with different types of promotion and select the marketing mix that is best for a particular target market.

What Is a Marketing Model