Managers at Wayzata Communications, an Internet service provider, want access to a continual flow of information about their market-available whenever they need it. Wayzata managers need a(n)
A) marketing information system.
B) intranet.
C) data warehouse.
D) customer relationship management system.
E) big data.

Question

Quizplus · Accepted Answer

A marketing information system would provide Wayzata Communications' managers with a continual flow of information about their market. It is designed to gather, analyze, and disseminate information to decision-makers, allowing them to make better-informed decisions. This is the most appropriate option as it specifically addresses the managers' need for continual access to market information. The other options (intranet, data warehouse, CRM, and big data) may provide some level of information, but they do not specifically address the need for a continuous flow of market information.

Managers at Wayzata Communications, an Internet Service Provider, Want Access