For raw data to become useful to marketers, it must be:
A) stored in a data warehouse.
B) transformed into information and knowledge.
C) gathered from internal company sources.
D) gathered from external sources.
E) communicated to executives through a formal report.

Question

Quizplus · Accepted Answer

Raw data in and of itself does not provide much value to marketers. It must first be transformed into meaningful information and knowledge through analysis and interpretation before it can be used to inform marketing decisions. Storing the data in a warehouse and gathering it from internal or external sources are important steps in the data management process, but they do not make the data useful in and of themselves. Communication to executives through a formal report may be one way to present the information garnered from the data, but again, this is not the primary step in making raw data useful to marketers.

For Raw Data to Become Useful to Marketers, It Must