A complete marketing information system should:
A) provide a good overall view on many types of problems.
B) organize incoming information into a data warehouse.
C) provide answers to specific questions.
D) continually gather data from internal and external sources, and from market research studies.
E) All of these alternatives are true.

Question

Quizplus · Accepted Answer

A complete marketing information system should provide an overall view of various types of problems, organize incoming information into a data warehouse, provide answers to specific questions, and continually gather data from internal and external sources, as well as market research studies. Therefore, all of the given alternatives are correct.

A Complete Marketing Information System Should