Why is brand rejection a big concern for service-oriented businesses?
A) Customers don't buy a brand unless its image is changed.
B) Target customers usually choose one brand over others.
C) It is hard to control the quality of service.
D) Customers want a personal touch.

Question

Quizplus · Accepted Answer

Brand rejection means that potential customers won't buy a brand unless its image is changed-or if the customers have no other choice. Brand rejection is a big concern for service-oriented businesses because it's hard to control the quality of service.

Why Is Brand Rejection a Big Concern for Service-Oriented Businesses