Multichannel distribution:
A) may involve using both direct and indirect channels simultaneously.
B) may offer producers a way to reach customers they would not be able to reach with a single channel.
C) is becoming more common.
D) may create channel conflict.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Multichannel distribution is becoming more common. It uses several intermediaries in addition to selling directly, helping firms to reach more customers. Some intermediaries resent this because they don't appreciate any competition in the channel or outside the channel.

Multichannel Distribution