Many firms prefer to distribute directly to the final customer or consumer because they
A) want to control the whole marketing job.
B) believe they can serve target customers at a lower cost.
C) think they can do the work more effectively than intermediaries.
D) can use the Internet to make direct distribution easier.
E) all of these are reasons why firms prefer direct distribution.

Question

Quizplus · Accepted Answer

Many firms prefer to distribute directly to the final customer or consumer because they want to control the whole marketing job, can serve target customers at a lower cost or can do the work more effectively than intermediaries. The Internet makes direct distribution easier.

Many Firms Prefer to Distribute Directly to the Final Customer