Which of the following involves intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message?
A) Integrated marketing communications
B) Online marketing
C) Branding
D) Digital marketing
E) Product positioning

Question

Quizplus · Accepted Answer

Integrated marketing communications is the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message.

Which of the Following Involves Intentional Coordination of Every Communication