Regarding promotion methods,which of the following statements is TRUE?
A) Personal selling can provide immediate feedback.
B) Publicity is any paid form of nonpersonal presentation of ideas, goods, or services.
C) Advertising is usually more tailored to the individual needs and attitudes of target customers than personal selling.
D) Sales promotion activities produce results very slowly compared to advertising.
E) Advertising is the most expensive form of promotion method.
Correct Answer:
Verified
Q103: Which of the following are the basic
Q106: The total cost of mass media may
Q109: In the market growth stage, more competitors
Q113: In the market growth stage, sales promotion
Q114: The task method of budgeting bases the
Q117: Computing a percentage of either past sales
Q118: Mass selling and sales promotion dominate the
Q122: "Promotion" is MAINLY concerned with:
A) obtaining a
Q129: "Promotion" does NOT include:
A) personal selling.
B) sales
Q135: Personal selling:
A) Is indirect written communication between
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents