An "all the traffic will bear" pricing objective is called ________ objective.
A) target return
B) profit maximization
C) growth in market share
D) meeting competition
E) nonprice competition

Question

Quizplus · Accepted Answer

A profit maximization objective seeks to get as much profit as possible. It might be stated as a desire to earn a rapid return on investment-or, more bluntly, to charge all the traffic will bear.

An "All the Traffic Will Bear" Pricing Objective Is Called