A winning strategy is one that
A) results in a company becoming the dominant market leader.
B) produces exceptionally high levels of customer satisfaction and is both ethical and highly profitable.
C) fits the company's internal and external situations, builds sustainable competitive advantage, and improves company performance.
D) is ethical, socially responsible, and profitable.
E) builds shareholder value, passes the completeness test, and passes the customer satisfaction test.

Question

Quizplus · Accepted Answer

A winning strategy is one that fits the company's internal and external situations, builds sustainable competitive advantage, and improves performance. This means that the strategy should be aligned with the company's strengths and weaknesses while also taking into consideration external factors such as market trends and competitors. The strategy should also result in a sustainable competitive advantage, which means that the company can maintain its position and performance over the long term. Finally, a winning strategy should lead to improved performance, whether through increased revenue, profitability, or some other metric.

A Winning Strategy Is One That