A creative,distinctive strategy that sets a company apart from rivals and that gives it a sustainable competitive advantage
A) is a reliable indicator that the company has a profitable business model.
B) is every company's strategic vision.
C) is a company's most reliable ticket to above-average profitability-indeed, the tight connection between competitive advantage and profitability means that the quest for sustainable competitive advantage always ranks center stage in crafting a strategy.
D) signals that the company has a bold, ambitious strategic intent that places the achievement of strategic objectives ahead of the achievement of financial objectives.
E) is the best indicator that the company's strategy and business model are well-matched and properly synchronized.

Question

Quizplus · Accepted Answer

The text explicitly states that a creative, distinctive strategy gives a company a sustainable competitive advantage, which in turn is closely linked to above-average profitability. Therefore, C is the best choice. A, B, D, and E are all incorrect or unrelated to the text.

A Creative,distinctive Strategy That Sets a Company Apart from Rivals