The payoff of good scouting reports on rivals is improved ability to
A) anticipate what moves rivals are likely to make next, thereby providing a valuable assist in outmaneuvering them in the marketplace.
B) determine which rivals are in the best strategic group.
C) figure out how many key success factors a rival has.
D) determine whether a rival is gaining or losing market share.
E) determine whether a rival has the best strategy and is the industry leader.

Question

Quizplus · Accepted Answer

Good scouting reports on rivals can help a company anticipate what moves its rivals are likely to make next, which in turn can help the company outmaneuver them in the marketplace. This can lead to a competitive advantage for the company. The other options in the question do not directly relate to the payoff of good scouting reports on rivals.

The Payoff of Good Scouting Reports on Rivals Is Improved