The external market opportunities which are most relevant to a company are the ones that
A) increase market share.
B) reinforce its overall business strategy.
C) match up well with the firm's financial resources and competitive capabilities, offer the best growth and profitability, and present the most potential for competitive advantage.
D) correct its internal weaknesses and resource deficiencies.
E) help defend against the external threats to its well-being.

Question

Quizplus · Accepted Answer

The external market opportunities that are most relevant to a company are the ones that align with the firm's financial resources, competitive capabilities, offer the best growth and profitability, and present the most potential for competitive advantage because they are the opportunities that will enable the company to build upon its strengths and continue to thrive in the marketplace. Increasing market share, reinforcing overall business strategy, correcting internal weaknesses, and defending against external threats are also important considerations, but they may not necessarily be the most relevant to the company's long-term success.

The External Market Opportunities Which Are Most Relevant to a Company