Identifying and assessing a company's resource strengths and weaknesses and its external opportunities and threats is called
A) SWOT analysis.
B) competitive asset/liability analysis.
C) competitive positioning analysis.
D) strategic resource assessment.
E) company resource mapping.

Question

Quizplus · Accepted Answer

Identifying and assessing a company's resource strengths and weaknesses and its external opportunities and threats is known as SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. It is a popular technique used in strategic planning to identify internal and external factors that can affect the company's performance and competitiveness. The other choices such as competitive asset/liability analysis, competitive positioning analysis, strategic resource assessment, and company resource mapping are all related to strategic analysis but not the specific technique used for identifying internal and external factors.

Identifying and Assessing a Company's Resource Strengths and Weaknesses and Its