The production emphasis of a company pursuing a broad differentiation strategy usually involves
A) eliminating cost reduction and decreasing quality and essential features to boost profitability.
B) strong efforts to be a leader in manufacturing process innovation.
C) efforts to build-in whatever differentiating features that buyers are willing to pay for and striving for product superiority.
D) aggressive pursuit of economies of scale and experience curve effects.
E) developing a distinctive competence in zero-defect manufacturing techniques.

Question

Quizplus · Accepted Answer

A company pursuing a broad differentiation strategy aims to offer unique and superior features that customers are willing to pay for. Therefore, their production emphasis would be on building in those specific features and striving for product superiority. This requires a focus on quality and innovation to differentiate themselves from competitors. Although pursuing economies of scale and experience curve effects can also be part of the strategy, it is not the primary production emphasis.

The Production Emphasis of a Company Pursuing a Broad Differentiation