The pitfalls of a differentiation strategy include
A) trying to differentiate on the basis of attributes or features that are easily copied.
B) choosing to differentiate on the basis of attributes that buyers do not perceive as valuable or worth paying for.
C) trying to charge too high a price premium for the differentiating features.
D) being timid and not striving to open up meaningful gaps in quality or performance or service or other attractive differentiating attributes.
E) All of these.

Question

Quizplus · Accepted Answer

All of these pitfalls can negatively impact the success of a differentiation strategy. It is important to differentiate on attributes that are unique and difficult to copy, that buyers perceive as valuable, and to price the differentiating features appropriately. Additionally, it is important to boldly open up meaningful gaps in quality, performance, and service to truly differentiate from competitors.

The Pitfalls of a Differentiation Strategy Include