A company that succeeds in differentiating its product offering from those of its rivals can usually
A) avoid having to compete on the basis of simply a low price.
B) charge a price premium for its product.
C) increase unit sales.
D) gain buyer loyalty to its brand.
E) All of these.

Question

Quizplus · Accepted Answer

By differentiating its product offering, the company can avoid price competition and charge a premium, which can lead to increased unit sales and buyer loyalty to its brand. Therefore, all of the options are true.

A Company That Succeeds in Differentiating Its Product Offering from Those