Which of the following is not an accurate statement as concerns competing in the markets of foreign countries?
A) A multi-country strategy is generally superior to a global strategy.
B) There are country-to-country differences in consumer buying habits and buyer tastes and preferences.
C) A company must contend with fluctuating exchange rates and country-to-country variations in host government restrictions and requirements.
D) Product designs suitable for one country are often inappropriate in another.
E) Market growth rates vary from country to country.

Question

Quizplus · Accepted Answer

A global strategy can be superior to a multi-country strategy in certain circumstances, such as when there are similarities in consumer preferences across countries or when economies of scale can be achieved through standardized production and marketing. Therefore, the statement that a multi-country strategy is generally superior to a global strategy is not accurate.

Which of the Following Is Not an Accurate Statement as Concerns