What type of study is being conducted when Land's End Home mails a catalog with a fluffy set of towels on the cover to one group of consumers and the same catalog with a cover graphic of a beautifully-made bed to another consumer group in order to test differences in response between the two groups?
A) Case study
B) Longitudinal study
C) Exploratory study
D) Experiment
E) Ex post facto study

Question

Quizplus · Accepted Answer

This is an experiment where the two groups are being intentionally manipulated (one group receiving the catalog with towels on the cover and the other receiving the catalog with a bed on the cover) to test the differences in response between the groups.

What Type of Study Is Being Conducted When Land's End