Every time a Netflix customer returns a DVD,Netflix asks the customer to evaluate the DVD on a scale of one to five.A five means that the customer thoroughly enjoyed the DVD while a one means that the customer hated the DVD.Netflix is using a(n)_____ question to learn customer preferences.
A) administrative
B) checklist
C) ranking
D) rating
E) semantic differential

Question

Quizplus · Accepted Answer

A rating question is used to ask respondents about their degree of agreement/disagreement, frequency of an event, or satisfaction level. In this case, Netflix is asking customers to rate the DVDs they have returned, which is a rating question.

Every Time a Netflix Customer Returns a DVD,Netflix Asks the Customer