Scenario-based press releases, key discussion points, and procedures to activate the organization's Web site are all part of which step in an effective crisis management plan?
A) Get ready before the crisis hits.
B) Communicate quickly, but accurately.
C) Use the Internet.
D) Do the right thing.

Question

Quizplus · Accepted Answer

This step, "Get ready before the crisis hits," involves preparing communications materials and procedures in advance, including scenario-based press releases, key discussion points, and activation of the organization's website, to ensure a quick and effective response during a crisis.

Scenario-Based Press Releases, Key Discussion Points, and Procedures to Activate